Your agency optimizes for their retention.
I optimize for your profit.
Senior paid search strategist. No agency markup. No junior account managers. Just results.
Decade of senior paid search expertise.
Across every major platform and industry.
Monthly ad spend managed.
Years of paid search strategy.
Accounts across major industries.
Google & Microsoft Ads.
10+
$2M+
Certified
200+
My approach
I don't run ad accounts on autopilot. Every decision I make is rooted in data, built on a clear strategic framework, and tied directly to what actually moves your bottom line. I've managed budgets up to $2 million a month across Google and Microsoft Ads, spanning SaaS, B2B, B2C, ecommerce, lead generation, and dozens of industries in between. That breadth of experience means I've seen what works, what doesn't, and why, across virtually every business model and buying cycle.
What you get when you work with me isn't a junior account manager following a checklist. It's a senior strategic mind that understands your business, diagnoses the real problems, and builds paid search programs that compound over time. I ask harder questions, spot what others miss, and hold the work to a higher standard. Because mediocre paid search is expensive, and you deserve better than average.
How I can help
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Paid Search Audit
Comprehensive diagnostic of your Google Ads account to identify wasted spend, structural issues, and high-impact growth opportunities.
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Managed Services
Hands-on paid search management focused on scaling profitable acquisition, not just maintaining campaigns.
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Strategy Session
A focused 60-minute deep dive into your paid search strategy with clear next steps.
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Advisory Retainer
Strategic oversight for in-house teams or agencies managing paid search.
How it works
Step 1: Book an Intro Call
A 30-minute introductory call where you walk me through your business, your current paid search setup, and what you're trying to achieve. No account access needed. Just a straightforward conversation to understand your situation and figure out if we're the right fit.
Step 2: The Proposal
Based on our conversation I'll send a clear proposal outlining the right engagement for your situation, what's included, and what you can expect. No unnecessary upsells, no one size fits all packages. Just a straightforward recommendation based on what will actually move the needle for your business.
Step 3: Execution
This is where the real work happens. Depending on your engagement we build, restructure, or optimize your paid search from the ground up. You get full transparency into what's being done, why it's being done, and what it's delivering for your business.
I work best with…
Not every business is the right fit. I work with founders, CMOs, and marketing leads who are serious about paid search performance, treat their ad spend as a precision instrument, and hold their partners to a high standard. If you want someone to set campaigns and disappear, I'm not your person. If you want a senior strategic mind that is invested in your bottom line, keep reading.
My client types
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You've found traction and you're ready to scale it. You need paid search built properly from the ground up by someone who moves fast, thinks strategically, and operates like a co-founder rather than a vendor. You don't have time for hand-holding and you can't afford to get this wrong.
You're a fit if you have budget to deploy, need senior ownership fast, and want someone who treats your money like their own.
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Your buyers don't convert on the first click. Long sales cycles, high lifetime value, and complex buying committees mean your paid search strategy has to be precise, patient, and built around pipeline rather than surface-level metrics. Generic campaign structures don't work here and you know it.
You're a fit if you're selling to businesses, your deal size justifies serious ad spend, and you need someone who understands B2B buying behavior at a senior level.
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Scaling profitably on Google Shopping and Performance Max requires more than smart bidding. It requires someone who understands margin, seasonality, feed architecture, and the full purchase funnel from first click to repeat customer. You've hit a ceiling with your current setup and you know there's more on the table.
You're a fit if you're spending at least $5k a month on paid search, your ROAS is inconsistent, and you're ready for a senior operator to take the wheel.
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You've been running ads for a while but you've never had truly senior oversight. You suspect there's significant waste in your account and untapped growth sitting right underneath it. You're ready to stop guessing and start knowing.
You're a fit if you have an established business, a meaningful ad budget, and you're done settling for average results.
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You have someone executing but you need someone thinking at a higher level. A senior voice that pressure-tests strategy, elevates the team's output, and makes sure the work being done is actually the right work. You want expertise without adding headcount.
You're a fit if you have internal resource but lack senior paid search leadership and need an outside perspective you can trust.
Real results from real engagements.
No inflated figures. No composite clients.
A branded Microsoft Ads campaign was running approximately 30% over the account CPA goal, with specific keywords operating at over 10x due to loose phrase match behavior, zero placement exclusions, and broken ad copy. Full rebuild delivered results on day one.
A sporting goods ecommerce client had three underperforming campaigns including a misconfgured PMax, an ineffective search campaign, and a legacy smart campaign. A full account rebuild with feed-only PMax campaigns, proper conversion tracking, and feed optimization drove a 1,218% ROAS improvement.
A home services client offering shower and bathroom installation had broken conversion tracking, no paid search landing pages, and campaigns pulling in irrelevant traffic. A full rebuild including CallRail setup, dedicated landing pages, audience exclusions, and deep n-gram analysis tripled quality lead volume at half the cost.
About Idin
I've spent a decade doing one thing at an exceptionally high level.
Paid search is all I do. Not because it's the only thing I know, but because it's where I can walk into any account, any industry, any budget level, and immediately see what others miss.
Over the past 10 years I've managed budgets up to $2 million a month, worked across 200+ accounts spanning SaaS, ecommerce, B2B, and lead generation. That breadth of experience isn't something you find in an agency account manager. It's the product of a decade of focused, senior level work.
Most companies are getting a fraction of what their ad spend is capable of delivering. Bad structure, lazy strategy, and misaligned incentives leave enormous amounts of money on the table every month. I find it. I fix it. And I build something that keeps performing long after the engagement ends.
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When you work with an agency your account is typically handled by a junior or mid-level employee following a standardized process. You're paying for the agency's brand, not their best talent. When you work with me you get a senior strategist with 10 years of experience managing your account directly. No handoffs, no account managers in the middle, no diluted expertise. Just one experienced person fully invested in your results.
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Yes. Some of my most effective engagements are with companies that have someone executing but need senior strategic oversight. I work alongside your existing team, elevate their output, and make sure the strategy driving the execution is sound. You get senior paid search leadership without adding a full-time salary to your headcount.
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It depends on what you need. A paid search audit is a fixed scope project delivered within two weeks. A strategy session is a single focused 60-minute call. A fractional engagement runs on a monthly retainer with a defined number of days per week. Managed services are fully ongoing. The right structure gets established on the strategy call before anything is agreed or signed.
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Over 10 years I've worked across SaaS, B2B, B2C, e-commerce, lead generation, and dozens of other verticals. The principles of effective paid search are consistent across industries. What changes is the buying behavior, the sales cycle, and the metrics that matter most. I've seen enough to adapt quickly to virtually any business model.
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Primarily Google Ads and Microsoft Ads, across Search, Shopping, Performance Max, Demand Gen, and YouTube. I also work with Apple Search Ads and Google App Campaigns for mobile-focused clients. Beyond paid search, I have a strong working knowledge of paid social and can advise on cross-channel strategy where it's relevant to your growth goals.
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I work best with companies spending at least $5,000 per month on paid search. Below that level the economics of senior strategic involvement rarely make sense for either party. If you're not there yet a strategy session or audit is the right starting point and often surfaces enough to justify scaling spend quickly.
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Typically within one to two weeks of an agreed proposal. I keep my client roster intentionally small so every engagement gets the attention it deserves. If you're ready to move, reach out sooner rather than later.
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Yes, without hesitation. Confidentiality is standard across all engagements.
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Against the metrics that actually matter to your business. Cost per acquisition, revenue, return on ad spend, and profit. Not impressions, not click through rate, not quality score. If a metric doesn't connect directly to your bottom line it's not the one we optimize for.
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That's exactly what the strategy call is for. We spend 30 minutes understanding your situation and I'll tell you clearly what I think the right engagement looks like. No obligation, no pressure, and you'll walk away with clarity regardless of whether we work together.
Questions worth asking.
If something isn't covered here, bring it to the strategy call.